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Sales is no longer about "knocking on doors" - the modern sales person has to be an accomplished marketer

  • Prospects today are extremely time poor, they no longer have time for "catch up" relationship meetings.

  • Prospects no longer need to meet sales people to acquire product or industry knowledge - they go online!

  • Prospects don't pick up the telephone - if the proposal does not meet their objectives they don't buy.

What this means is that sales people have to find way to reach prospects earlier and deliver their value message. To do this effectively sales people should utilise some of the tools that marketers use.

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Blogs, articles, links to resources on marketing ideas that sales people can really use.

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ACTIONABLE TRAINING

What is actionable training?
Make sure your team are using training tools with regular interaction and follow up with sales trainer
Make sure your sales trainer is invested in your teams outcomes by using them as outsourced consultants & managers

Business Conference

QUARTERLY TRAINING PROGRAM

Assessment of sales team needs
Develop marketing for sales people program
Practical marketing tools for sales people
Modern sales approaches & techniques

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MANAGEMENT

Management: Remote meeting to follow up on training.
Coaching: How to apply in real sales situations
Tactics: Specific client problem solving discussions.
Strategy: Planning, targets, Q&A for the week ahead.

Home: Services

I am using marketing techniques to generate sales for my own media business, providing the same services for busy marketing departments and teaching other sales professionals how to use marketing to get better results.

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