MARKETING FOR SALES?

Selling has changed - everyone recognises that the modern seller has to sell a different way...but marketing...how can marketing help the seller of today?

The central challenge for sellers is to communicate how they can add value. And to do that today you have to earn the right for an audience with your prospect - you have to show that a phone call, a meeting will be a fair exchange of time for your prospect. That is where marketing can help.